Aurum

The idea

A launch page for an invented watch house, built around one question: how do you make a skeleton movement feel precious on a screen? Let people take it apart.

The process

Six chapters lead from the closed watch to a reservation. Photos and footage were cleaned and graded into one warm gold set, and sixteen movement parts were cut out by script so each can move on its own. One fluid type scale and one side margin keep every chapter aligned.

Motion techniques

• 140-frame scroll scrub on a pinned canvas (70 on phones)
• Exploded view: 16 cut-out parts fly out, turn and reassemble
• Ping-pong video loops with a slow zoom
• Clip-path reveal and a word-by-word quote
• Lenis smooth scroll synced to GSAP ScrollTrigger

The outcome

A cinematic page that stays readable. Every chapter has a reduced-motion state without pins or scrubs, and the reserve dialog validates inline and confirms clearly.