Bloom

The idea

A botanical face serum told as one short film: Pick, Distill, Drop, Ritual. Scroll chooses the chapter; the footage travels there at real speed.

The process

All footage was graded into one clip carrying a per-frame product matte, so a small WebGL layer can draw the product in front of the chapter word. Every motion value lives in one config file, and hold loops keep each chapter alive without ever seeking.

Motion techniques

• Scroll-targeted video that travels at real speed and reverses smoothly
• WebGL matte that puts the product in front of live text
• Pre-rendered hold loops for every chapter
• Mask-reveal letters timed to the footage
• Hand-off: the bottle glides into the product cards

The outcome

A calm, premium page where the motion never jumps. Copy sits on a glass pill that passes AA over any frame, and reduced motion swaps the film for graded stills.